Rahibai Soma Popere, aged 53 years living in Kombhalne village at Ahmednagar, Maharashtra was one of the chosen women for the inspiring Nari Shakti Award by Government of India. She was married at the age of 13 years and settled in same village. She has not received any formal education from school in her childhood…Read More

One of the biggest changes brought about with the advent of modernization and improved standards of living is the increase in the ageing population. By 2050, the number of the elders in the country is expected to rise and surpass the population of children. The majority of elders in the country face various health…Read More

In a landmark decision dated 13th December 2018, the Supreme Court of India read the right of life with dignity of the elderly under the mandate of Article 21 of the Constitution. This was due to a public interest petition filed by Dr Ashwani Kumar, Senior Advocate and Former Union Minister of Law and the concerted…Read More

Valentine’s Day is celebrated on 14th February, across the world every year. The day is named after Saint Valentine or celebrated as the Feast of Saint Valentine. It celebrates his efforts in recognizing and encouraging love between people, companions, even those forbidden by society. On this day of love people…Read More

As a consultant, everyday I see the launch of products and services where marketing demographics have an age cut off at 45-50 years. In my 22 year career, I have hardly ever seen launches that specifically target and communicate to retirees or older people. Some of the reasons cited have been – older audiences are…Read More