Valentine’s Day is celebrated on 14th February, across the world every year. The day is named after Saint Valentine or celebrated as the Feast of Saint Valentine. It celebrates his efforts in recognizing and encouraging love between people, companions, even those forbidden by society. On this day of love people…Read More

As a consultant, everyday I see the launch of products and services where marketing demographics have an age cut off at 45-50 years. In my 22 year career, I have hardly ever seen launches that specifically target and communicate to retirees or older people. Some of the reasons cited have been – older audiences are…Read More

What is social isolation? Social isolation is a state a lack of contact between an individual and society. It differs from loneliness, which reflects a temporary lack of contact with other humans Social Isolation and loneliness has a far greater negative impact effects in the lives of elders, it not only affects…Read More

New Year brings with it hopes and dreams for our future. A new beginning, a fresh perspective on how we look at our lives and how we want it to shape up for us, the kind of people we will turn out to be and whether we will achieve our goals which we set out for this year. While we are blessed to be surrounded by…Read More

Project Silver Cyclers is a unique Cyclothon led by a dynamic70 year old man namely Hari Baskaran, to draw attention to the critical needs of the Age Care; focussing on old age homes which provide long term care for the elderly. The Cyclothon covers 4000 km spanning across the country. Will commence on 21st January…Read More