JOIN THE MOVEMENT IN SUPPORT OF ELDERS!
Take a Photo or Video of yourself
‘joining your hands with a Senior Citizen
to bridge the gap’
(Example with your Dadu/ Dadi/ Nanu/ Nani etc.)
Show Elders You Care !
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June 15 is recognized by the United Nations as ‘World Elder Abuse Awareness Day’ and is marked world over. Over the years, HelpAge India has been a front-runner in voicing elder through in-depth research reports. This year our theme is ‘Bridge the Gap’ where we are examining the gaps elders face when it comes to Income & Employment, Health & Wellbeing, Elder Abuse & Crime, and Social & Digital Inclusion. Our social media campaign is focused on one of the key gaps elders face – social inclusion – and how families play a key role in bridging this.