Be a part of HelpAge India’s #MaaKaMahatva initiative
Motherhood is often expressed in everyday gestures – quiet sacrifices, constant care and love that asks for nothing in return. Yet, how often do we pause to acknowledge it?
This Mother’s Day, let’s celebrate the quiet strength and enduring love of mothers – the women who shape our lives with resilience, sacrifice and unwavering support.
As time passes, many mothers and grandmothers begin to face something they never prepared for – emotional distance, declining health, and in many cases, a lack of support. After a lifetime of giving, they are left needing the very care they once provided so selflessly.
This is our moment to change that. Honour your mother not just with words, but with presence, empathy, and action. Take a moment to tell her what she means to you. Celebrate her, cherish her and make her feel seen.
Ways to Take Part in the Initiative
But for every mother who is celebrated, there are countless others who need our support. Did you know, as per the Longitudinal Ageing Study in India (2020), nearly 70% of older women continue to care for family members, who cannot carry out daily activities independently? Even as they age, caregiving remains their responsibility and yet, their own needs are often overlooked. Many elderly women face neglect, financial insecurity and limited access to healthcare, despite a lifetime of sacrifice.
This Mother’s Day, make a tribute to your mother by paying her love forward, by becoming a source of care and connection for an elderly mother in need. Make a gift that ensures another mother is cared for too.
Be a part of HelpAge India’s #MaaKaMahatva initiative
Be a part of HelpAge India’s #MaaKaMahatva initiative
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Motherhood is often expressed in everyday gestures – quiet sacrifices, constant care and love that asks for nothing in return. Yet, how often do we pause to acknowledge it?
This Mother’s Day, let’s celebrate the quiet strength and enduring love of mothers – the women who shape our lives with resilience, sacrifice and unwavering support.
As time passes, many mothers and grandmothers begin to face something they never prepared for – emotional distance, declining health, and in many cases, a lack of support. After a lifetime of giving, they are left needing the very care they once provided so selflessly.
This is our moment to change that. Honour your mother not just with words, but with presence, empathy, and action. Take a moment to tell her what she means to you. Celebrate her, cherish her and make her feel seen.
Ways to Take Part in the Initiative
On the occasion of International Day of Older Persons (IDOP) 2025, HelpAge India is proud to celebrate the incredible potential of India’s senior citizens. Far from being the end of the road, life after sixty is a new chapter of positive ageing — a phase where experience, resilience, and wisdom come together to create meaningful impact.
This year, our campaign seeks to shift the narrative from dependency to empowerment. We believe in ageing as an AdvantAge: a powerful second innings where elders continue to lead change, drive innovation, and nurture communities.
Our theme, “AdvantAge 60: Powering Aspirations,” resonates with the United Nations’ call: “Older Persons Driving Local and Global Action: Our Aspirations, Our Well-Being, Our Rights.” It’s time to embrace healthy ageing, active living, and elder rights as pillars of a stronger and more inclusive society.
Nationwide Events
This year we are marking the day with events across the country:
- Panel Discussions with thought leaders from government, media, private sector, start-ups, and the elder care community, exploring how seniors can shape the future of India.
- Recognition Ceremony honouring centenarians and elders above 80 who have made remarkable contributions in their later years, proving that active ageing can truly transform lives.
The Campaign
Through #AdvantAge60, we celebrate the power, promise, and potential of life after sixty. Our campaign challenges ageist stereotypes and promotes a vision of ageing that is:
- Active – seniors who remain engaged, independent, and vibrant.
- Enabled – elders supported with the right opportunities and care systems.
- Empowered – older persons whose voices, rights, and aspirations matter.
By highlighting stories of ageing with dignity and purpose, we aim to build a culture where elders are seen as contributors, leaders, and changemakers.
Join HelpAge India in reimagining ageing — not as a challenge, but as an opportunity for growth, innovation, and hope. Celebrate elders with us this International Day of Older Persons and help us shape a society that values every generation.
But for every mother who is celebrated, there are countless others who need our support. Did you know, as per the Longitudinal Ageing Study in India (2020), nearly 70% of older women continue to care for family members, who cannot carry out daily activities independently? Even as they age, caregiving remains their responsibility and yet, their own needs are often overlooked. Many elderly women face neglect, financial insecurity and limited access to healthcare, despite a lifetime of sacrifice.
This Mother’s Day, make a tribute to your mother by paying her love forward, by becoming a source of care and connection for an elderly mother in need. Make a gift that ensures another mother is cared for too.