WEAAD 2024

#PoochhaHaiKabhi – HelpAge India’s Campaign for an Inclusive Eldercare Ecosystem

This year to mark ‘World Elder Abuse Awareness Day’, HelpAge India’s theme is ‘Creating an Inclusive Eldercare Ecosystem: Catalysing Partnerships’, which focusses on the inclusion of older persons across all spheres whether it be healthcare, economic independence, digital literacy, decision making, etc. What roles do various stakeholders play in ensuring elders live an empowered good quality of life, whether it be the private sector, government, community, institutions or family?

Our focus is on – what do elders want? When was the last time they were asked what they need to lead a healthy, happy & dignified life? Their voices & choices?

Therefore, this year’s WEAAD 2024 campaign is #PoochhaHaiKabhi (#HaveYouEverAsked) - a question for you and for each one of us.

Do you spend enough time with your grandparents and ask them how are THEY feeling? When was the last time you asked your elders if they wanted to learn something new? Do you take the time to sit with elders in your family, to listen to them and to teach them patiently? Have you asked them if they are lonely or if they would like to be more included?

It’s time for us to create an elder inclusive environment. Every one of us can make a difference

Poochha Hain Kabhi: Have You Ever Asked?

Helpage India
Helpage India
Helpage India
Helpage India

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