HelpAge advocates for elder rights and conducts awareness programs, reaching out to both people and the government, so elders can access their entitlements. It works closely with Senior Citizens Associations, Govt. Ministries, Youth & the general public. It brings issues to the forefront, such as that of Elder Abuse, Ageism, the importance of Digital Literacy amongst seniors and information on the Rights and Entitlements of elders in various Govt. Schemes.