In a landmark decision dated 13th December 2018, the Supreme Court of India read the right of life with dignity of the elderly under the mandate of Article 21 of the Constitution. This was due to a public interest petition filed by Dr Ashwani Kumar, Senior Advocate and Former Union Minister of Law and the concerted…Read More

Valentine’s Day is celebrated on 14th February, across the world every year. The day is named after Saint Valentine or celebrated as the Feast of Saint Valentine. It celebrates his efforts in recognizing and encouraging love between people, companions, even those forbidden by society. On this day of love people…Read More

As a consultant, everyday I see the launch of products and services where marketing demographics have an age cut off at 45-50 years. In my 22 year career, I have hardly ever seen launches that specifically target and communicate to retirees or older people. Some of the reasons cited have been – older audiences are…Read More

What is social isolation? Social isolation is a state a lack of contact between an individual and society. It differs from loneliness, which reflects a temporary lack of contact with other humans Social Isolation and loneliness has a far greater negative impact effects in the lives of elders, it not only affects…Read More