As a consultant, everyday I see the launch of products and services where marketing demographics have an age cut off at 45-50 years. In my 22 year career, I have hardly ever seen launches that specifically target and communicate to retirees or older people. Some of the reasons cited have been – older audiences are…Read More

What is social isolation? Social isolation is a state a lack of contact between an individual and society. It differs from loneliness, which reflects a temporary lack of contact with other humans Social Isolation and loneliness has a far greater negative impact effects in the lives of elders, it not only affects…Read More

New Year brings with it hopes and dreams for our future. A new beginning, a fresh perspective on how we look at our lives and how we want it to shape up for us, the kind of people we will turn out to be and whether we will achieve our goals which we set out for this year. While we are blessed to be surrounded by…Read More

Project Silver Cyclers is a unique Cyclothon led by a dynamic70 year old man namely Hari Baskaran, to draw attention to the critical needs of the Age Care; focussing on old age homes which provide long term care for the elderly. The Cyclothon covers 4000 km spanning across the country. Will commence on 21st January…Read More

Torrential rains and landslides continue to wreak havoc in Kerala, as the death toll rises to 67 in number. The government has issued a warning in all the fourteen districts of the state and for the first time 35 out of 39 dams have been opened due to the over flowing of rivers. HelpAge India is leading the…Read More